I’m not sure if they are still sipping old fashions and rocking classic american suits à la Don Draper style, but someone in advertising is getting it right.
Over the past few years there have been multiple commercials and spokespeople highlighting skin conditions. From Adam Levine talking about his acne struggle to CariDee (ANTM) talking about having psoriasis. And I have to say its awesome!
The first time I saw this Psoriasis Speaks commercial. I stopped dead in my tracks. In fact, I was in shock. This is me! I’ve had this happen numerous times. Granted I don’t have psoriasis, but eczema and psoriasis are brothers from another mother or sisters from another Mr..
I remember thinking to myself, is this real? Am I really witnessing this highly accurate depiction of a person suffering from a skin condition in a social setting? Are skin conditions getting their moment in the form of a commercial? Yes, yes and yes!!
Every time I saw a new commercial for a skin condition I felt like this
Finally, people could understand the mindset of what its like to live with a serious skin condition.
Whether it’s severe acne or 3rd degree burns, I like to consider skin sufferers as one big family. We all have stories about being uncomfortable in social settings.
The Psoriasis Speaks campaign has done an incredible job. As far as Humira, Stelara, Proactiv and other medicines go, I don’t know much about these drugs. So I WILL NOT endorse them. I’m not a fan of any drug that lists side effects as if it were coming from a world class champion auctioneer. However, their commercials get an A+ in my book.
Hmmm… I wonder if the copywriter(s) actually had psoriasis? Or if they based the script off of actual stories from psoriasis sufferers over the years. They definitely hit the nail on the head about the awkward public situations you find yourself in.
Either way, keep em coming! These commercials do a great job of raising awareness.