Who: Adina Grigore
What: Founder of S.W. Basics and author of Skin Cleanse
Where: Started in a Brooklyn kitchen and now you can purchase it online and in various stores including Target
When: 2011
Why: Adina has extremely sensitive and nothing seemed to work. So she decided to do something about being confused and frustrated with her itchy skin. She started to experiment and decided to come up with a product using as few ingredients as possible.
How: Took matters into her own hands and started mixing and matching different formulas. Best part – everything is only 5 ingredients or less!! Also, they are all either organic, fair trade or family farm.
Website: http://swbasicsofbk.com/
Check it out…
https://www.youtube.com/watch?v=eOsM4s5QOzo